This is just one use case, however, and the potential for visual search is much greater than just direct ecommerce transactions.Īfter a lot of trial and error, this technology is coming of age. These companies’ apps turn a user’s smartphone camera into a visual discovery tool, searching for similar items based on whatever is in frame. Our culture is visual, a fact that visual search engines are all too eager to capitalize on.Īlready, specific ecommerce visual search technologies abound: Amazon, Walmart, and ASOS are all in on the act. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search.
Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers.
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